I have been working as a copywriter at Criquet for the past year and a half, which means I've been slinging shirts like it's going out of style. Well, the shirts aren't going out of style. You know what I mean.
Criquet was created in pursuit of the ultimate dive-bar loving, mediocre-golfing, good-time having shirt. Something that gives reverence to the irreverent, pays homage to the legends, and never takes itself too seriously. It's the uniform for guys who are just as well-stocked in IPAs as IRAs, and the unofficial dress code of the 19th hole.
So, whether I am writing for social, print, email, or a heated IG comment section, I make sure to bring that fun-loving, laid back ethos to every word. Life's short, expectations are a trap, so let's all get a little Comfortably Off-Course.
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