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Paid Social

Paid social is our primary marketing channel, so I've spent a lot of time balancing algorithm and attitude. We have to make sure we're stopping thumbs, but still staying interesting, and delivering unique messaging driven by real insights that bears the witty, laid-back brand voice of Criquet. 


Check out some highlights below.

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From the 9-5, to the 5-9.

How do we position the Long Sleeve Players Shirt as a uniform as well suited for the office as it is for the bar? Well, it helps when the office is across the street from a brewery.

Copyright © 2025 George Webster | Copywriter - All Rights Reserved.

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