Nextdoor Campaign
Insight:
Warning: the mailman is smoking crack behind the bus stop
This is a quote from a post on the app, Nextdoor. Just kidding, but it could be. Nextdoor is an app that fosters a community for neighborhoods. Outlandish yet informative content can be found on Nextdoor, and it's exclusive to your surroundings, because crazy is closer than you think.
But, we’re all a little crazy. So, let’s keep it in the neighborhood.
Idea:
Show fake posts about what you COULD see on Nextdoor, and show what a crazy, loving, open app it is.
Nextdoor. Keep it in the neighborhood.
