Nextdoor
WARNING: The mailman is smoking crack behind the bus stop.
This is a quote from a post on the app, Nextdoor. Just kidding, but it could be. Nextdoor is an app that fosters a community for neighborhoods. It’s a safe space for the uptight, and a sure place to get the neighborhood tea. Outlandish yet informative content can be found on Nextdoor, and it is exclusive to your surroundings, because crazy is closer than you think.
But, we’re all a little crazy. So, let’s keep it in the neighborhood.
Idea
Through a series of fake posts, let's show the people the freedom they have in posting on Nextdoor, and give them a place to voice any and every concern/idea/question/comment they might have about their neighborhood day-to-day.
Nextdoor. Keep it in the neighborhood.
Print & OoH
Social & In-App
