Karbach Campaign
Insight:
Sometimes in life, you find yourself in a situation that seemingly can't get any worse, and then it does. In those situations, cracking open an ice cold beer might just be the perfect solution.
Idea:
Paint the scenes of nightmare scenarios specific to different types of Karbach beer, and show that sometimes in life, a beer is all you need.
Karbach. All you need is a beer.
Social Campaign
