John Deere Campaign
Insight:
The condition of someone's front lawn tells you everything you need to know about them. If a household has a well-groomed front lawn, you just know they are a put together and hardworking American. These qualities make can make people much more attractive.
Idea:
Show the typical corny dad grooming his lawn so well that he transforms into an incredibly sexy man in the eyes of his neighbors.
John Deere. Be the envy of the block.
TV Spots
Be the envy of Times Square
- A freshly manicured lawn will be put in the middle of Times Square with a John Deere lawn mower in the middle of it.
- When the snapchat barcode is scanned a Snapchat filter appears
- The filter will make your surroundings more vibrant and play “Pours Some Sugar on Me '' by Def Leppard. The user will transform into a sexier version of themselves with bigger muscles, hair flowing in the wind, no wrinkles, etc.
- The tagline, "Be the envy of the block", and the John Deere logo will be at the bottom of the filter.