U.S. Air Force
The U.S. Air Force is always trying to recruit more Airmen, and email is one of their biggest focuses. This is a fall email journey campaign for Special Warfare that I worked on at GSD&M. I included all four steps of the journey below.
Email 1: Introduce
Push Beyond Your Limits in Special Warfare.
Email 2: Entice
Ready to Find Out What You’re Made Of?
Email 3: Engage
It's Time to Go Where Others Can't.
Email 4: Thank you
Ready to Change Your Future?